Social CRM (Customer Relationship Management) is the latest trend in
using different social media networks to benefit from subscriber details
by integrating with the CRM of mobile operators or service providers and
capitalize the data with information collected from the social networks to
build knowledge base, targeted advertisement, campaigns and promotions
to have an extended reach with analytical studies of subscribers behavior.
Social CRM comes with a self-care module that can be used by subscribers
to control their profile and manage their subscriptions.